The Comment Section Effect: Where Brand Relationships Are Built

About this video

For brands on social media, the comment section is no longer just a place to moderate or react. It’s where trust is built, conversations happen, and brand perception is shaped in real time. In this live session, Xandrina Allday and James Urquhart join SocialDay to unpack the real power of the comment section and why it deserves far more strategic attention. From community management and tone of voice to handling criticism and building brand affinity, this webinar explores how smart engagement can turn everyday interactions into long-term value. Aimed at social media managers running brand accounts, this session will share practical insights, real examples, and honest lessons on how to show up well in the comments and use them as a tool for connection, not just clean-up. If you’re responsible for managing brand conversations online and want to move beyond surface-level engagement, this one’s for you.