The Corporate Glow-Up: Making Brand Content Feel Human

About this video

Jamil Zakaria, Kerry Sclater and Magalí Mas D’Amato unpack what it really means for corporate brands to be “cool” on social. From finding the balance between professionalism and personality to navigating tone, trends and approvals, we’ll explore how to loosen up in a way that feels authentic, not try-hard. You’ll hear real examples, practical insights, and honest advice for any corporate comms or social team trying to modernise their voice and show audiences the human side of their brand.