The Psychology Behind the Scroll: Theories That Shape Social Media Success

About this video

Social media success isn’t just about formats, trends or algorithms. It’s about people. In this recording you’ll discover some key psychology theories every social media manager should know and, more importantly, how to apply them to your content, campaigns and community management. You’ll leave with practical ways to: - Increase engagement (without chasing vanity metrics) - Create content that feels relevant, not random - Build trust and authority The session features Luan Wise, co-host of the SocialDay B2B Forum, alongside Dr Tom Bowden-Green. If you attended last year’s forum, you’ll have heard Tom speak on this topic!