To Post or Not to Post: Jumping on Trends with Laura Colciago and Harriet Bolt

About this video

Should your brand be part of every trend that hits social or know when to sit one out? In this live session, Laura Colciago and Harriet Bolt join Magalí Mas D’Amato to unpack how social media professionals can navigate the ever-changing trend cycle without losing focus, authenticity or sanity. You’ll learn how to spot trends worth your time, what to consider before jumping in, and how to adapt fast-moving moments to fit your brand voice. We’ll also talk about the risks of trend fatigue, what’s working right now, and how to make trends work for you, not the other way around. Perfect for anyone managing brand or client accounts and trying to stay relevant without chasing every viral moment.