Building Real Communities on Social

About this video

We’ve all heard the buzz about building community on social media, but what does that actually mean in practice? In this live session, Magalí Mas D’Amato sits down with Mercy Fulani and Anna Coulton for a real conversation about what it really takes to go from broadcasting content to creating spaces where people feel seen, heard, and part of something. They unpack the difference between building your own community and joining existing ones, explore common mistakes brands make, and share honest advice for anyone starting from scratch. Whether you're managing a brand, growing a grassroots project, or just trying to make your space online feel more human, this session is for you.