How To Make Your Business Pinteresting

Pinterest has been branded as the “pretty pictures” platform for years. But it’s not just for product brands and aesthetic moodboards. It’s a discovery engine, and there’s a huge untapped audience there for businesses that sell services, ideas, experiences and expertise too. In this session, Lucy McVey shares how small businesses can use Pinterest to increase website traffic and get discovered by people actively searching for solutions. You’ll explore what to post when you’re not a traditional product-based company, how to make your content searchable, and how to turn the assets you already have into pins that keep working long after they’re published. If you’ve been ignoring Pinterest because you thought it wasn’t for you, this webinar will show you how to leverage it properly and reach a massive, untapped audience on the platform.