Sauce Reporter
Anniston Ward
PR, Events, Education Manager
Anniston Ward is a University of Oregon graduate with dual degrees in Public Relations and Spanish. As a member of Metricool’s founding US team, she’s spent the last three years helping scale Metricool’s global PR, education, and brand awareness. She helps brands and creators balance analytics and emerging technology with authentic community-building to create bold, human-first brands that drive long-term loyalty.
Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.
Articles by Anniston Ward
Anniston Ward "Likes" Are Dying on LinkedIn While Invisible Interactions Gain Momentum
New LinkedIn data shows the metrics everyone watches are declining, yet engagement is actually growing. That paradox is the entry point into a broader argument about how we've been misreading what "influence" and "connection" mean online, and every metric means something different for each user depending on their goal.