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Articles by Mags D'Amato
Social Media Industry News Roundup - 22 June
This week in social media industry news: LinkedIn shares new B2B marketing guidance, Instagram expands personalised recommendation controls into the main feed, Pinterest adds Amazon storefront linking, YouTube broadens in-app messaging, Edits rolls out expanded analytics and AI restyle tools, and the UK considers stronger restrictions on teen social media access. Here's what social media marketers need to know.
Social Media Industry News Roundup - 15 June
This week in social media industry news: Instagram rolls out profile grid rearranging, LinkedIn expands post analytics, Instagram opens Reels post view ads to all advertisers, Meta moves towards deeper off-site personalisation, Snapchat shares new video ad insights, and TikTok announces Community Fest 2026. Here's what social media marketers need to know.
Social Media Industry News Roundup: The Biggest Platform Updates This Week
This week in social media industry news: YouTube outlines its 2026 strategy, Meta strengthens its AI infrastructure with NVIDIA and AMD, TikTok reveals its Discover List creators, LinkedIn highlights the fastest-growing marketing skills, and new data shows TikTok brand growth rising as Instagram organic reach slows. Here's what social media marketers need to know.
The Rise of Regional Influencers: Why Local Voices Matter in Global Marketing
When we talk about influencer marketing, it's easy to picture the BIG names. Those with millions of followers, perfectly curated feeds and the power to boost your sales with a single post. And, while that's very nice (and unreachable for marketers with small budgets), there's a reality we don't talk about: in many regions, local influencers have more sway than global celebrities.