the key to success in influencer marketing is BORING 🥱

Written by Influencer Marketing Expert and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

I chose HelloFresh because the product let's them work with endless creators buuuuut there's a ceiling to the type of content you can make.

here's what I found for HelloFresh:

🚩starting the video with the box weakens views by 85%

🟰problem and solution storytelling beats product-first content

👌45 - 60 seconds is the sweet spot, anything longer reduces performance by 30%

📈bringing in recipes and branding later boosts the story arc

⏱️messages around time-saving, freshness and reduced waste is favoured

creators take this strategy to their own work, so why don't brands do the same???

any of these insights surprise you? 🤨

Topics

Influencer Marketing

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