Social media glossary
Conversion Rate
The percentage of social media users who take a desired action out of the total who were exposed to or clicked on the content.
Formula: (Conversions ÷ Total Clicks or Sessions) × 100
- Measurement
Related terms
More SocialDay reference guides
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- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.