Social media glossary

Engagement Rate

A metric that measures the level of interaction content receives relative to its reach or follower count. More meaningful than raw engagement numbers because it accounts for audience size.

Common formula: (Total Engagements ÷ Reach) × 100. Averages vary significantly by platform and industry.

Measurement

Related terms

Analytics
Brand Awareness
Conversion Rate
Dark Social
Engagement
Follower

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