Entry Level • Stage 1: Getting into social
Content Creator (Social)
Also advertised as: Social Media Content Producer, Digital Content Creator
The Social Content Creator focuses primarily on the production of content assets, including video, photography, graphics, and written copy for social media channels. Unlike a Coordinator, the Content Creator's primary skill set is creative and production-based.
- Experience
- 0-3 years
- Reports to
- Social Media Manager or Creative Lead
- Seniority
- Entry Level
Responsibilities
- Creating short-form video content (Reels, TikToks, YouTube Shorts)
- Writing captions and scripts
- Photography and image editing
- Graphic design for social formats
- Collaborating on content calendars
Skills employers ask for
- Video production
- Photo editing
- Copywriting
- Adobe / Canva
- Storytelling
- Platform formats
How Content Creator (Social) compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other entry level roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.