Leadership • Stage 4-5: Leading the function to Beyond social
Influencer Marketing Manager
Also advertised as: Creator Partnerships Manager, Influencer Lead
The Influencer Marketing Manager owns the brand's influencer and creator partnership strategy. This role manages the identification, contracting, briefing, and performance measurement of influencer campaigns across all tiers, from mega-influencers to nano-creators.
- Experience
- 4-8 years
- Reports to
- Social Media Director or Brand Director
- Seniority
- Leadership
Responsibilities
- Influencer strategy and tier selection
- Talent identification and relationship management
- Commercial negotiation and contract management
- Campaign briefing, execution, and compliance
- ROI measurement and reporting
Skills employers ask for
- Influencer platforms
- Commercial negotiation
- Relationship management
- Campaign management
- Analytics
- ASA / FTC compliance
How Influencer Marketing Manager compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other leadership roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.