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    Leadership • Stage 4-5: Leading the function to Beyond social

    Social Media Director

    Also advertised as: Director of Social Media, Head of Social Media

    The Social Media Director holds strategic and operational ownership of the entire social media function. They set the vision, define the strategy, manage large teams, control significant budgets, and are responsible for demonstrating the commercial value of social media to the business.

    Experience
    8-12 years
    Reports to
    CMO, VP Marketing, or CDO
    Seniority
    Leadership

    Responsibilities

    • Setting social media vision, strategy, and standards
    • Leading and developing the social media team
    • Managing significant budgets and commercial relationships
    • Executive stakeholder management and board reporting
    • Crisis leadership and brand protection
    • Representing the brand at industry level

    Skills employers ask for

    • Executive leadership
    • Commercial acumen
    • Team building
    • Budget ownership
    • Crisis management
    • Board-level communication

    How Social Media Director compares to other titles

    These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.

    Other leadership roles

    Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.

    More SocialDay reference guides