Executive • Stage 5: Beyond social
VP of Social Media
Also advertised as: Vice President of Social, Head of Global Social
The VP of Social Media operates at an executive leadership level, typically within large global organisations. They are responsible for social media strategy across multiple markets, brands, or business units.
- Experience
- 12+ years
- Reports to
- CMO or CEO
- Seniority
- Executive
Responsibilities
- Global or enterprise-level social media strategy
- Building and leading large, multi-disciplinary teams
- Executive board reporting and commercial accountability
- Defining social media technology and tooling strategy
- Industry representation and thought leadership
Skills employers ask for
- Executive leadership
- Global strategy
- Commercial P&L
- Organisational design
- Industry influence
How VP of Social Media compares to other titles
These titles are often used interchangeably. Each comparison sets out the difference in scope, seniority and ownership.
Other executive roles
Pay benchmarks for this role sit in the Salary Report, and the progression path is mapped in the Career Ladder.
More SocialDay reference guides
- The Sauce newsroomDaily social media, platform and creator economy reporting, plus the trending stories and tools our community is using.
- Job Titles A to ZA page per social media role, plus side-by-side comparisons for the titles that get used interchangeably.
- Salary ReportPay benchmarks by role, seniority and market across social and creator teams.
- Career LadderThe five stages of a social media career and what each level is expected to own.