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    TikTok opens 400,000-app ad network to US advertisers, but Smart+ campaigns pull it in by default
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    ad-network
    October 9, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok opens 400,000-app ad network to US advertisers, but Smart+ campaigns pull it in by default

    TikTok Ad Network extends campaigns to nearly 400,000 third-party apps without new setup. The catch: Smart+ automatic placement includes the network by default, and the opt-out lives behind support.

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