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July 28, 2026
•5 min read
Meta's BlackRock Data Center Deal Shows Who Really Pays for AI (and What That Means for Marketers)
Meta announced a venture with BlackRock to finance a $14 billion data center in El Paso, Texas. The telling detail? Meta owns just 20%, meaning most of its AI infrastructure cost stays off its books, and the move signals how social platforms are now funding the compute power behind every feature marketers rely on.
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