boundaries

Lucy HallView profile →

Boundaries For Social Media Roles: What Good Looks Like At Each Level

Most social media roles are sold as "own the socials", which sounds tidy on a job description but, in reality, often translates into being on call, being in every inbox, being in every meeting and feeling like you have to say yes to anything that might, even loosely, touch a platform. The gap between the neat line in the JD and the mess of the day to day is where a lot of people in social start to feel tired, stressed and worried about how long they can actually keep doing this work.