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    Threads hits 500m users, but Your Algo and Communities can't fix the discovery problem brands still face
    July 6, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Threads hits 500m users, but Your Algo and Communities can't fix the discovery problem brands still face

    Meta's text platform reached half a billion monthly users on 16 June and graduated Communities out of beta with a private feed control tool, but the infrastructure for brands to be found, not just followed, remains the weakest part of the proposition.

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