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    Social media managers are becoming talent agents. Nobody updated the job description
    social media careers
    Career Development
    Social Media Management
    July 18, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Social media managers are becoming talent agents. Nobody updated the job description

    Creator management has landed on brand social teams without a title change or pay rise. The IAB's $44bn projection explains why, and what to do next

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