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    Instagram's per-slide carousel captions rewrite the logic of visual storytelling
    July 7, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram's per-slide carousel captions rewrite the logic of visual storytelling

    Brands and creators can now write unique captions for each of Instagram's 20 carousel slides, fundamentally shifting how multi-part narratives, tutorials, and product stories are structured on the platform.

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