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    WhatsApp's Latest Device Push Shows Where Social Marketing Is Actually Heading
    July 23, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    WhatsApp's Latest Device Push Shows Where Social Marketing Is Actually Heading

    WhatsApp's new cross-device features (CarPlay overhaul, standalone iPad accounts, and in-app PDF tools) aren't just about convenience. They're building the infrastructure for wherever customer conversations actually happen, and that changes what brands should be building on the platform.

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