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    Social overtook TV as the world's biggest news source. Brand content just got a lot more complicated.
    June 27, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Social overtook TV as the world's biggest news source. Brand content just got a lot more complicated.

    The 2026 Reuters Institute Digital News Report confirms what the trend lines have been promising for years: social and video platforms are now where most people on earth get their news. For social media marketers, that shift isn't just a media industry story. It rewrites the rules of tone, timing, and trust for every brand posting into a news feed.

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