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August 17, 2026
•5 min read
Snapchat Specs bring AR advertising to wearable glasses as Snap beats Meta and Apple to consumer launch
Snap's consumer AR glasses land in August 2026, putting sponsored lenses on faces months before Meta's Orion ships in 2027. At $2,195, Specs open the race to make wearable advertising mainstream, but privacy and reach will decide whether brands follow the hardware.
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