Tag
payment-concentration
1 story
All features →
July 18, 2026
•5 min read
Top 1% of creators now take 21% of all brand payments as middle tier gets squeezed
New CreatorIQ data shows payment concentration accelerating faster than anyone predicted. The median campaign fee fell to $3,000 while brand investment jumped 171%, creating the sharpest barbell the creator economy has ever seen.
Read full article