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July 9, 2026
•5 min read
TikTok folds entertainment and commerce into one funnel with Mini Dramas and retail ad formats
TikTok has launched Mini Dramas for episodic branded storytelling, promoted through a new TikTok Growth Max automation tool, alongside Logo Takeover and Prime Time ad formats aimed at retailers. The platform is combining serialised content, built-in monetisation, and high-impact placements to keep discovery and purchase inside the app.
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