return on investment

Lucy HallView profile →

How To Prove Social Media ROI (Without Turning Into A Full‑Time Analyst)

Proving social media ROI does not mean you need to become a data scientist or spend your life buried in spreadsheets. It means you need a clear, repeatable way to connect what you do on social to the decisions your stakeholders are trying to make, using numbers they recognise and language they already use elsewhere in the business.