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    YouTube's 'We Are Osos' shows where sports documentary distribution is actually heading
    August 6, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube's 'We Are Osos' shows where sports documentary distribution is actually heading

    An eight-episode series about NFL and NBA stars buying a Mexican football team premieres exclusively on YouTube today, not Netflix or Disney+. That choice tells you everything about where premium sports content is finding its audience in 2026.

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