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Pinterest tells advertisers to launch Q4 campaigns now, not November, as 55% of weekly users still shop post-Christmas
The platform's latest guidance pushes brands to go live between September and November, citing Performance+ testing that showed 28% ROAS improvement for SMB advertisers. With festive activity spiking as early as September and post-Christmas shopping remaining strong, Pinterest is reframing Q4 as a months-long testing window, not a November sprint.
"Just Because Your Output Is a Lot Doesn't Mean Internally There's a Lot of You": Livi Arnold on Skipping Rungs and Buying Her Own Skills
To start, all you need is a pot
One giveaway, a series of reels and 945 new followers
The Marine Stewardship Council led with fishers instead of facts
What SocialDay is
Leading media and events platform for social media marketing professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
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