The Sauce, today
Leading media and events platform for social media marketing professionals globally
Curated industry intelligence, expert insight, career resources, events, tools and reports, built by the community, for the community.
To start, all you need is a pot
In our Social Media Marketing Awards finalist series, The Sauce is looking at the people and campaigns that earned a place on this year's shortlist, the work behind them and what they set out to change. José Rolão of Abelha 7 Trevos is a finalist in Creator & Personal Brand of the Year.
One giveaway, a series of reels and 945 new followers
The Marine Stewardship Council led with fishers instead of facts
Instagram pushes into the living room as TV app tests horizontal video and episodic series
Pinterest's luxury audience spends 87% more than shoppers on other platforms, now growing three times faster than its user base
What SocialDay is
Leading media and events platform for social media marketing professionals globally
SocialDay is an independent media and events platform for social media marketing professionals and the creator economy. Our readers are social media managers and heads of social in-house, agency and freelance strategists, community and content leads, and creators running their own businesses.
The newsroom is one part of it. We cover platform and product changes as they land and what they mean for organic reach, paid performance and community teams, alongside curated industry intelligence, expert insight, platform features and deep dives, career resources including the Social Media Career Ladder, salary and benchmark reports, a reviewed directory of the tools teams actually use, and a jobs board for social and creator roles.
Every story carries a named byline and a date, drafts produced with AI assistance are labelled as such and signed off by a human editor, and we correct errors in public. We make money from events, sponsorship and partnerships, never from coverage.
We also run SocialDay events, including the Social Media Fest, and a member community of more than 2,000 social media professionals, built by the community, for the community.
Loading more from The Sauce...