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    The Sauce
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    Sauce Reporter

    Ellie McGuigan

    Paid Social Manager

    Paid Social Manager at Cancer Research UK.

    LinkedIn Press contact Sauce profile

    Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.

    Articles by Ellie McGuigan

    10 most common paid social mistakes holding brands back
    Paid Social Media
    Paid Ads
    December 8, 2025
    •5 min read
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    Ellie McGuiganView profile →

    10 most common paid social mistakes holding brands back

    Brands keep tripping over the same paid-social pitfalls - from unclear objectives to weak tracking and rushed optimisation. These ten fixable mistakes drain performance, but turning them around unlocks smarter strategy, better creative, and sustainable growth.

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