Tag
Paid Social Media
Social Media Moved Into the P&L. The Pay Never Did.
Social roles now cover strategy, production, paid media, CRM, and governance, yet are still priced like channel management. This is what happens when social becomes commercial infrastructure and compensation stays behind.
10 most common paid social mistakes holding brands back
Brands keep tripping over the same paid-social pitfalls - from unclear objectives to weak tracking and rushed optimisation. These ten fixable mistakes drain performance, but turning them around unlocks smarter strategy, better creative, and sustainable growth.
Struggling To Make Paid Social Perform? Here's What's Working In 2025...
Paid social advertising is evolving quickly. Success in 2025 requires balancing automation, mastering platform mechanics, and focusing on creative testing and quality data. Jon Quinton, Founder, Overdrive Digital previews key insights he will be sharing at SocialDay's Social Media Fest, backed by real-world examples from Overdrive Digital.