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    Talk About Your Social Media Role So People Take it Seriously
    Social Media Marketing Professional Development
    careers
    social media career ladder
    February 19, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Talk About Your Social Media Role So People Take it Seriously

    Most people still think social media means posting and replying. You know it is planning, insight, brand, customers, crisis, and reporting. The problem is that the language people most often use to describe social work hides that reality. This piece is about giving you language that reflects the actual weight of your role so colleagues, hiring managers and leaders can see the real scope of what you do.

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    Social Media Moved Into the P&L. The Pay Never Did.
    Social Media Marketing Professional Development
    social media careers
    Paid Social Media
    January 7, 2026
    •5 min read
    Edward Herath — Social media leader focused on commercial impact and measurable growth
    Edward Herath — Social media leader focused on commercial impact and measurable growthView profile →

    Social Media Moved Into the P&L. The Pay Never Did.

    Social roles now cover strategy, production, paid media, CRM, and governance, yet are still priced like channel management. This is what happens when social becomes commercial infrastructure and compensation stays behind.

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