Tag
careers
The Social Media Career Ladder: What We Know So Far
Hardly anyone in social media can describe their career path as clear, and that doesn't improve with seniority. We asked the industry what progression actually looks like. The answers point to a value gap, a pay gap, a ceiling at Manager, and a bottom rung that AI is slowly removing.
The Social Media Role Is Evolving. Inside a Global B2B Organisation, Here's What It Actually Looks Like.
How social media roles are evolving inside large B2B organisations, from the conductor model to social-first video, based on an interview with AXA XL's Head of External Communications.
Social media job titles: why every door has a different name
Most social media professionals at SocialDay Social Media Fest 2026 carry a job title nobody else in the room shares. Here is what that means for hiring, salary benchmarking, and the case for a social media career ladder.
Social Media Is Still Being Called "Women's Work." And It's Costing the Whole Industry.
There's a word that keeps coming up when social media professionals talk about how their role is perceived. Not respected. Not valued. Not taken seriously. The word is: girls. Social media girls. Marketing girlies. The person who does the "pretty pink content."
From Social Media Manager to CMO: The Career Moves Nobody Talks About
At SocialDay, we are building the definitive Social Media Career Ladder, a research-backed framework that maps what progression actually looks like at every level. We have already started talking to some of the most experienced people in the industry, and some things are coming through clearly, even this early.
The Hidden Cost of Social: What Metricool's 2026 Well‑Being Report Means for Your Career
Metricool asked more than 900 social media professionals how they are really doing in 2026. The answers are a snapshot of burnout, blurred roles and stalled progression, and a starting point for fixing how social careers work.
How Social Media Became Women's Work
Social media is one of the few parts of marketing where women are everywhere, from the person posting daily to the CMO signing off the budget. At the same time, social and community roles are still underpaid, emotionally heavy and often treated as support work rather than strategic leadership. For International Women's Day, this piece looks at how social media became women's work.
Boundaries For Social Media Roles: What Good Looks Like At Each Level
Most social media roles are sold as "own the socials", which sounds tidy on a job description but, in reality, often translates into being on call, being in every inbox, being in every meeting and feeling like you have to say yes to anything that might, even loosely, touch a platform. The gap between the neat line in the JD and the mess of the day to day is where a lot of people in social start to feel tired, stressed and worried about how long they can actually keep doing this work.
Social Media Career Opportunities: How To Use The Career Ladder To Plan Your Next Move
When people talk about "social media career opportunities", they often picture a very small set of roles. Coordinator. Manager. Maybe head of social if the company is feeling bold. The reality in 2026 is much broader than that, but from the inside it can still feel like you are on one long, chaotic rung called "doing everything for socials".
Talk About Your Social Media Role So People Take it Seriously
Most people still think social media means posting and replying. You know it is planning, insight, brand, customers, crisis, and reporting. The problem is that the language people most often use to describe social work hides that reality. This piece is about giving you language that reflects the actual weight of your role so colleagues, hiring managers and leaders can see the real scope of what you do.
The Unwritten Rules Of Social Media Career Progression
Social media careers get confusing around the three to five year mark. Your craft is strong, but progression feels vague and other people seem to know "how it works" in a way you do not. In this article, Lucy Hall shares the unwritten rules of social media career progression, from politics and visibility to sideways moves and getting closer to money and decision making, using the Social Media Career Ladder as a guide.
No, Social Media Managers Are Not Automatically The Next CMOs
Social media managers touch almost every part of the marketing funnel, but that does not mean they are automatically the next CMOs. In this article, Lucy Hall uses the Social Media Career Ladder to unpack the real gap between practitioner and leadership, the extra skills needed to move beyond "running social" and why organisations must change how they think about social careers if they want senior talent to stay.
The Social Media Career Ladder (Part 2): How You Actually Move Up
The first version of the Social Media Career Ladder laid out the rungs: entry level, exec/manager, senior, head of social and beyond. This follow‑up is about what really gets you from one rung to the next, the skills, behaviours and mindset shifts that don't fit neatly in a job description.
Selling ideas has become part of the job, whether social media marketers like it or not
This piece explores how social media roles have evolved into commercial ones, why buy-in is now a core skill, and how the ability to sell ideas internally has become directly linked to career progression, influence and pay.