Tag
social media manager
From Social Media Manager to CMO: The Career Moves Nobody Talks About
At SocialDay, we are building the definitive Social Media Career Ladder, a research-backed framework that maps what progression actually looks like at every level. We have already started talking to some of the most experienced people in the industry, and some things are coming through clearly, even this early.
The Social Media Salary & Trend Report 2026: What the Data Really Tells Us
SocialDay's Social Media Salary & Trend Report 2026 reveals what UK social media professionals are really earning, managing and experiencing. Data from 100 industry professionals across in-house, agency and freelance roles.
No, Social Media Managers Are Not Automatically The Next CMOs
Social media managers touch almost every part of the marketing funnel, but that does not mean they are automatically the next CMOs. In this article, Lucy Hall uses the Social Media Career Ladder to unpack the real gap between practitioner and leadership, the extra skills needed to move beyond "running social" and why organisations must change how they think about social careers if they want senior talent to stay.
The Best Social Media Marketing Resources: The Best Tools and Platforms for Social Media Marketers
We've pulled together social media marketing resources that are actually useful when you already know the basics. It focuses on blogs, content and platforms that publish insight, analysis and thinking grounded in real social media roles, not recycled tips or platform fluff.
Social Media Manager 2016 vs 2026: How the Role Changed and Why It's Now an Industry
Social media managers in 2016 focused on publishing, scheduling and basic engagement across a small number of platforms, while in 2026 the role involves cultural judgement, risk management, platform expertise and public reputation handling, reflecting how social media has become embedded in business operations rather than treated as a marketing add on.
Emily in Paris vs reality: What the show gets wrong about being a social media professional
Shows like Emily in Paris shape how people think work should feel. They influence expectations of what certain roles look like, how easy they appear, how fun they are assumed to be and how much value they are believed to create. Social media marketing has probably been one of the most misunderstood roles because of this, because what is shown on screen is the outcome, not the responsibility that sits behind it.
What Does a Social Media Manager Actually Do in 2026?
A Social Media Manager in 2026 is a strategic professional responsible for planning, executing and optimising a brand's presence on social platforms, combining content direction, community insight, performance analysis and cross-team influence to drive brand and business outcomes.