Tag
2016
What can social media glean from the treatonomics phenomenon?
Kantar's new research into the rise of "treatonomics" captures something important: people are trading big, distant milestones for small, immediate pleasures. At the same time, social media has transformed from somewhere to connect, gather news and shop, into an entertainment ecosystem where people go to escape, laugh, and feel seen. This piece explores the symbiotic relationship between these two phenomenons and shares top tips for how brands can leverage this consumer mindset on social.
Social Media Manager 2016 vs 2026: How the Role Changed and Why It's Now an Industry
Social media managers in 2016 focused on publishing, scheduling and basic engagement across a small number of platforms, while in 2026 the role involves cultural judgement, risk management, platform expertise and public reputation handling, reflecting how social media has become embedded in business operations rather than treated as a marketing add on.