perception

Lucy HallView profile →

Emily in Paris vs reality: What the show gets wrong about being a social media professional

Shows like Emily in Paris shape how people think work should feel. They influence expectations of what certain roles look like, how easy they appear, how fun they are assumed to be and how much value they are believed to create. Social media marketing has probably been one of the most misunderstood roles because of this, because what is shown on screen is the outcome, not the responsibility that sits behind it.