Tag
Social Media Marketing
The Key to Organic Social Media That Actually Gets Enquiries
Social media marketing is constantly evolving, but the one constant behind it is that real people are selling real things to real audiences. Looking at organic socials through a more soulful, connection-led lens is helping my clients get enquiries on repeat, without sacrificing their authenticity.
What changed in Instagram Stories for 2026 and what it means for social marketers
Instagram quietly evolved Stories this year with features that fundamentally shift how the format works for brands. Here's what actually matters and what you should do about it.
EU to require platforms prove safety by design before allowing under-13s access
Ursula von der Leyen announced July 13 that the EU will pursue phased, age-gated social media rules this autumn, shifting the burden of proof to platforms rather than imposing Australia-style blanket bans. The approach marks a significant regulatory shift for how brands can reach younger European audiences.
TikTok's follower-first algorithm is killing reach for creators with disengaged audiences
Algorithm changes rolled out in early 2026 now test videos on followers before pushing to the For You page, meaning creators with dormant follower bases are seeing reach collapse even when the content is strong.
Cannes Lions 2026 tells the industry: showing your AI workings is now compulsory
The festival has introduced AI Craft subcategories across its craft-led Lions that require entries to prove AI genuinely changed the outcome, not just that it was used. For social teams making the internal case for AI-assisted content, Cannes just handed them the language to do it.
Why the Algorithm Is Making Your Brand Forgettable, and What to Do About It
Tommy co-founder Marcus Foley took the Social Media Fest stage with a question that stings: how much of what you made last week does anyone actually remember? Here is his Anti-Algorithm Formula.
Social Media Marketing Updates: What Changed This Week
Instagram's non-follower push is intensifying, Meta is tweaking Advantage+ ads, LinkedIn has shifted its feed weighting, and TikTok is leaning harder into search-led content. Here's what social media managers need to know this week.
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.
The Best Social Media Marketing Resources: The Best Tools and Platforms for Social Media Marketers
We've pulled together social media marketing resources that are actually useful when you already know the basics. It focuses on blogs, content and platforms that publish insight, analysis and thinking grounded in real social media roles, not recycled tips or platform fluff.
Selling ideas has become part of the job, whether social media marketers like it or not
This piece explores how social media roles have evolved into commercial ones, why buy-in is now a core skill, and how the ability to sell ideas internally has become directly linked to career progression, influence and pay.
The Convergence of Social Media Marketing and the Creator Economy and What It Means for Brands and Marketers in 2026
Social media marketing and the creator economy are now structurally linked, shaped by the same platforms, audiences and algorithms. For brands and marketers, this means moving beyond campaign-led thinking to long-term creator partnerships, more human brand content and measuring influence, not just reach. For creators, it requires professionalisation and marketing literacy. In tighter UK and US markets, mastering this intersection is essential for growth in 2026.
What Does a Social Media Manager Actually Do in 2026?
A Social Media Manager in 2026 is a strategic professional responsible for planning, executing and optimising a brand's presence on social platforms, combining content direction, community insight, performance analysis and cross-team influence to drive brand and business outcomes.
The 5 Biggest Algorithm Shifts and What Social Media Pros Need to Do Now (UK & Global)
Social media platforms rarely announce changes in one clear place. Features roll out quietly, tests appear without warning, and behaviour often shifts before anyone officially explains why. This update summarises the most significant algorithm and behaviour changes across social media right now and explains what they mean in practice for social media professionals.
What's New (and What's Next) in Social Media
Luan Wise, Consultant, and Andy Lambert, Adobe, have been co-hosting monthly social media update webinars for over four years - helping marketers stay up-to-date with the latest platform changes and industry trends. We're excited to bring their dynamic double-act to the Social Media Fest stage delivering their insights in person. Ahead of their opening keynote, we caught up with them to find out what's on their radar - and why you won't want to miss their session.
AI Isn't The Enemy - It's Our Ally In Social Media Marketing (But Let's Use It Wisely)
AI is changing social media marketing by making tasks faster and easier, but humans are still critical for keeping the brand voice and emotional connection strong. James Armstrong, Creative Director, Social Firefly dives into the world of AI and what he thinks the best approach is for AI in social media marketing.