Tag
Influencers
The Complete Legal Setup for Influencers: A Practical Guide
Influencing is a business, so you need a basic legal setup. This checklist covers the essentials: the right entity, core contracts, IP protection, disclosures, taxes, and the risks creators get sued for.
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.
2026 influencer marketing trends
As we head into 2026, influencer marketing is evolving beyond visibility. Audiences are more selective, platforms are blending content and commerce, and influence is being redefined around trust, relevance and long term relationships.
What Brands Can Learn from Emerging Creators: Learning From the Underdogs
Influence and impact can no longer be clearly understood by follower count, but about consistency, authenticity, and community. Aissetou Griffin, Senior Creative Strategist at UEG tells us why brands should focus on co-creating content with emerging creators who build loyal, niche audiences and value real connections over viral trends.
How To Sell Through Social Media Without Taking Yourself Too Seriously
In today's world, audiences crave authenticity, not ads. What happens when you ditch the traditional marketing playbook in favour of something more real, more ridiculous, and way more fun? Jonathan Taylor, Senior Sales & Marketing Manager, Phantom Peak, tells us why he loves to use humour, live experiences, and community-driven content.
How Does An Influencer Influence Effectively?
Authentic: To be, or not to be, that is the question. Alex Payne, CEO & Co-Founder, The Influence Room, joined us for a Q&A to describe how influencer marketing is shifting towards authenticity and long-term partnerships, and why brands must move away from treating creators like media slots and focus on building genuine connections.