Sauce Reporter
Hannah Saycell
Founder & CEO
Hannah Saycell is the founder of Social Folk, a global social media and influencer agency. Her background includes working at the BBC and a Director level role at Boots. Social Folk recently won a European Agency Award, and Hannah was nominated for Business Woman of the Year. Working with brands including British Airways, Adobe, Range Rover, Mars, and Revlon to create social and influencer campaigns that drive real business results.
Contributing writer, not a member of the SocialDay newsroom. Every story carrying this byline is reviewed and signed off by a SocialDay editor before publication, in line with our editorial standards and corrections policy.
Articles by Hannah Saycell
2026 influencer marketing trends
As we head into 2026, influencer marketing is evolving beyond visibility. Audiences are more selective, platforms are blending content and commerce, and influence is being redefined around trust, relevance and long term relationships.