Tag
Creators
Should social media marketers be building personal brands?
Some people just want to do their job properly, look after the brands they are paid to look after, close the laptop and not have to think about filming a "day in the life" to prove they are real and committed to marketing. Both camps exist, and both are valid, but the way the industry talks about "personal branding" makes it sound like homework, and if you are not doing it you are somehow less serious about your career.
The Complete Legal Setup for Influencers: A Practical Guide
Influencing is a business, so you need a basic legal setup. This checklist covers the essentials: the right entity, core contracts, IP protection, disclosures, taxes, and the risks creators get sued for.
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.
The Convergence of Social Media Marketing and the Creator Economy and What It Means for Brands and Marketers in 2026
Social media marketing and the creator economy are now structurally linked, shaped by the same platforms, audiences and algorithms. For brands and marketers, this means moving beyond campaign-led thinking to long-term creator partnerships, more human brand content and measuring influence, not just reach. For creators, it requires professionalisation and marketing literacy. In tighter UK and US markets, mastering this intersection is essential for growth in 2026.
2026 influencer marketing trends
As we head into 2026, influencer marketing is evolving beyond visibility. Audiences are more selective, platforms are blending content and commerce, and influence is being redefined around trust, relevance and long term relationships.
What Brands Can Learn from Emerging Creators: Learning From the Underdogs
Influence and impact can no longer be clearly understood by follower count, but about consistency, authenticity, and community. Aissetou Griffin, Senior Creative Strategist at UEG tells us why brands should focus on co-creating content with emerging creators who build loyal, niche audiences and value real connections over viral trends.