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    Personal Branding

    Should social media marketers be building personal brands?
    February 26, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Should social media marketers be building personal brands?

    Some people just want to do their job properly, look after the brands they are paid to look after, close the laptop and not have to think about filming a "day in the life" to prove they are real and committed to marketing. Both camps exist, and both are valid, but the way the industry talks about "personal branding" makes it sound like homework, and if you are not doing it you are somehow less serious about your career.

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    Personal Branding in Tech: Why Visibility Matters More Than Ever
    December 3, 2025
    5 min read
    S
    Social Media Specialist at Mercedes-Benz.ioView profile →

    Personal Branding in Tech: Why Visibility Matters More Than Ever

    Many brilliant tech professionals stay invisible because they hesitate to share their work. Personal branding isn't self-promotion, it's clarity, confidence and career growth. Here's how technical teams can build visibility that feels authentic and sustainable.

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