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    Why social media software brands need to give customers something to feel
    b2b-marketing
    Onclusive
    Event Marketing
    November 2, 2026
    •5 min read
    Katie Lamond
    Katie LamondView profile →

    Why social media software brands need to give customers something to feel

    When your product lives inside a screen, how do you make people feel connected to it?

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    X's mutuals algorithm update reveals the cost of optimising for virality over community
    twitter
    algorithm-update
    threads
    July 29, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    X's mutuals algorithm update reveals the cost of optimising for virality over community

    The platform finally prioritised replies from people you actually follow. That it took this long to fix a basic community function shows how deeply social media's engagement-first design has compromised what these platforms were for.

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    Personal Branding in Tech: Why Visibility Matters More Than Ever
    Community Building
    AI
    Communication
    December 3, 2025
    •5 min read
    S
    Social Media Specialist at Mercedes-Benz.ioView profile →

    Personal Branding in Tech: Why Visibility Matters More Than Ever

    Many brilliant tech professionals stay invisible because they hesitate to share their work. Personal branding isn't self-promotion, it's clarity, confidence and career growth. Here's how technical teams can build visibility that feels authentic and sustainable.

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