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October 23, 2026
•5 min read
X shifts algorithm to reward dwell time over likes, forcing brands to rethink post length and format
The platform now predicts how long users will spend on content and prioritises posts people read to the end, making lightweight engagement tactics obsolete.
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July 29, 2026
•5 min read
X's mutuals algorithm update reveals the cost of optimising for virality over community
The platform finally prioritised replies from people you actually follow. That it took this long to fix a basic community function shows how deeply social media's engagement-first design has compromised what these platforms were for.
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July 28, 2026
•5 min read
X doubled its creator pool for 2026, but the average creator has earned just $300 since 2023
The platform declared 2026 the year of the creator and more than doubled its revenue pool. But the lifetime total paid out since launch works out to roughly $300 per creator, and the underlying economics make it nearly impossible for most to earn a living from X alone.
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