Tag
threads
Threads hits 500 million users, launches Your Algo to hand control back to users
Meta's text platform reaches half a billion monthly actives and graduates Dear Algo into a private feed control tool, tackling the transparency problem every platform faces but few solve.
X's mutuals algorithm update reveals the cost of optimising for virality over community
The platform finally prioritised replies from people you actually follow. That it took this long to fix a basic community function shows how deeply social media's engagement-first design has compromised what these platforms were for.
Threads hits 500 million users and launches Your Algo, the private feed control that could end 'Dear Algo' posts
Meta's Twitter rival reached half a billion monthly users on 17 June while rolling out Your Algo, a private feed customisation tool that shifts algorithm negotiation from public performance to personal control. For brands, that changes what community managers should be posting.
Threads finally gets parental controls as regulators tighten grip on teen access
Meta is rolling out Family Center supervision tools to Threads, three years after launch. The timing is pointed: Europe just announced age-based restrictions across the bloc, and Meta's own parental controls on Instagram and Facebook have been found wanting.
Threads flair tags: the granular interest signal hiding inside communities
Meta rolled out community flair tags across Threads on 14 July. The subtopic labels look like a navigation aid for users, but for brands the real value is the declared interest data now feeding the algorithm at 500 million users.
Threads scales Live Chats with translation and co-hosts as it claims real-time ground X doesn't own
Meta expanded Live Chats access to all Community Champions on 30 June, adding built-in translation, up to three co-hosts, and message deletion. It's a text-based real-time format that X Spaces can't match, and Threads says hundreds of chats now run daily.
Threads hits 500m users, but Your Algo and Communities can't fix the discovery problem brands still face
Meta's text platform reached half a billion monthly users on 16 June and graduated Communities out of beta with a private feed control tool, but the infrastructure for brands to be found, not just followed, remains the weakest part of the proposition.