Tag
b2b-marketing
LinkedIn ends spontaneous livestreaming as platform bets on scheduled events
From 22 June 2026, every LinkedIn Live broadcast must be scheduled in advance. The shift, now in full rollout, reveals how the platform is building a commercial advertising layer that only functions when live content is structured and discoverable.
LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters
LinkedIn is rolling out a metric that splits post reach into in-network and out-of-network, showing how much of your audience is actually new. For B2B social teams, it's the first time you can tell whether a post broke beyond your existing bubble or just circulated to the same 400 people.
Your LinkedIn brand page isn't showing up in AI answers. Your executives might be.
New Meltwater data, published May 2026 and amplified by LinkedIn itself, shows the platform has become the second most-cited source in AI chatbot answers for B2B queries. Three quarters of those citations come from personal profiles. For marketers still pouring resource into company pages, that's a strategy problem.