out-of-network-reach

Lucy HallView profile →

LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters

LinkedIn is rolling out a metric that splits post reach into in-network and out-of-network, showing how much of your audience is actually new. For B2B social teams, it's the first time you can tell whether a post broke beyond your existing bubble or just circulated to the same 400 people.