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    employee advocacy

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    LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters
    out-of-network-reach
    b2b-marketing
    LinkedIn
    July 18, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters

    LinkedIn is rolling out a metric that splits post reach into in-network and out-of-network, showing how much of your audience is actually new. For B2B social teams, it's the first time you can tell whether a post broke beyond your existing bubble or just circulated to the same 400 people.

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    Your LinkedIn brand page isn't showing up in AI answers. Your executives might be.
    b2b-marketing
    LinkedIn
    employee advocacy
    June 23, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Your LinkedIn brand page isn't showing up in AI answers. Your executives might be.

    New Meltwater data, published May 2026 and amplified by LinkedIn itself, shows the platform has become the second most-cited source in AI chatbot answers for B2B queries. Three quarters of those citations come from personal profiles. For marketers still pouring resource into company pages, that's a strategy problem.

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    The Social Media Project That Changed How People Applied for Jobs at Mercedes-Benz.io
    Employee Generated Content
    employee advocacy
    May 8, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    The Social Media Project That Changed How People Applied for Jobs at Mercedes-Benz.io

    Patricia Fernandes, Social Media Specialist at Mercedes-Benz.io, on building employee advocacy that creates genuine belonging, not just visibility.

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