Tag
employee advocacy
LinkedIn launches invite-only Next Gen Community to lower the barrier for early-career creators
The 12-week cohort targets creators talking about work, culture, and navigating early career life, as LinkedIn bets on building creator infrastructure for younger professionals who fear showing up authentically.
LinkedIn now tracks out-of-network reach: why B2B marketers finally have the one metric that actually matters
LinkedIn is rolling out a metric that splits post reach into in-network and out-of-network, showing how much of your audience is actually new. For B2B social teams, it's the first time you can tell whether a post broke beyond your existing bubble or just circulated to the same 400 people.
Your LinkedIn brand page isn't showing up in AI answers. Your executives might be.
New Meltwater data, published May 2026 and amplified by LinkedIn itself, shows the platform has become the second most-cited source in AI chatbot answers for B2B queries. Three quarters of those citations come from personal profiles. For marketers still pouring resource into company pages, that's a strategy problem.
