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    Employee Generated Content

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    TikTok Custom Creator Networks let brands build permanent creator rosters
    Employee Generated Content
    starbucks
    content-suite
    July 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok Custom Creator Networks let brands build permanent creator rosters

    TikTok's new Custom Creator Networks allow brands to build and manage permanent groups of creators, employees, and partners for recurring campaigns, replacing one-off searches with ongoing collaboration inside Content Suite.

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    The Social Media Project That Changed How People Applied for Jobs at Mercedes-Benz.io
    Employee Generated Content
    employee advocacy
    May 8, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    The Social Media Project That Changed How People Applied for Jobs at Mercedes-Benz.io

    Patricia Fernandes, Social Media Specialist at Mercedes-Benz.io, on building employee advocacy that creates genuine belonging, not just visibility.

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    How to get your team to start creating content on LinkedIn (without forcing them)
    Employee Generated Content
    LinkedIn
    May 2, 2026
    •5 min read
    Marketing consultant and LinkedIn trainer
    Marketing consultant and LinkedIn trainerView profile →

    How to get your team to start creating content on LinkedIn (without forcing them)

    Employee-generated content helps you activate your team's voices and network to support your brand, but how does it practically work? Where do you even start? Here are some tips to consider.

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