Tag
gen z
Snapchat launches event planning to capture what's already happening in DMs
Snapchat Plans landed on 10 September with RSVP tracking for up to 200 guests, turning the platform where a third of young US users already organise plans into a structured event tool built to challenge Partiful and Apple Invites.
Pinterest's luxury audience spends 87% more than shoppers on other platforms, now growing three times faster than its user base
New research positions Pinterest as the single most effective platform for reaching high-intent luxury buyers, but the real story isn't reach. It's what happens before the purchase decision is made.
LinkedIn launches invite-only Next Gen Community to lower the barrier for early-career creators
The 12-week cohort targets creators talking about work, culture, and navigating early career life, as LinkedIn bets on building creator infrastructure for younger professionals who fear showing up authentically.
Snapchat turns Snap Map into a music discovery engine with real-time Spotify sharing
The platform is adding listening activity to the location data it already surfaces, giving brands and creators a new social signal to tap into. The question is whether passive music sharing becomes an engagement driver or just more ambient noise.
Pinterest crosses $1bn revenue as AI Assistant reaches most US users
The platform's July rollout of conversational AI and Gen Z dominance signal a decisive shift from inspiration to purchase, but Q3 guidance shows the commercial bet isn't fully paying off yet.
Pinterest's 'Less URL, More IRL' Manifestival is the sharpest platform positioning play at Cannes 2026
While every other tech company at Cannes Lions is pitching AI tools and attention metrics, Pinterest has built a phones-down, hands-on beach activation that does something far more strategically interesting: it turns the platform's core product tension into a live brand argument. Here's what the mechanism actually is, and why brands should steal it.